A Simple Way to Make Business Smarter: Marketing Automation

Marketing as an activity itself comprises various multidimensional tasks, plans, and campaigns, all of which have to be carried out with increasing finesse and creativity every day to keep up with the competitive industry. As such, there are so many things you, as a marketing professional or as a company, might want to achieve through […]

Understanding the ABCs of Facebook Advertising

Even with the advent of various social media sites on the internet, Facebook is still one of the most important social media websites available. If you are a budding entrepreneur trying to make it large, this is the perfect platform for you to not only reach out to potential customers but also create a platform […]

A Guide to Content Marketing: Starting from the Basics

We live in a world where we are driven by digital marketing at all steps. Among the various strategies of digital marketing, content marketing has come to the forefront. Content marketing is basically the production of valuable and reliable content to acquire and attract potential clients. The most important aspect of content marketing is that […]

Profit-sharing through promotion: Affiliate marketing and its major benefits

These days, businesses can’t simply go online, open a website and expect their job to be done, or for their target audience to know about them and purchase from them. Other than a fantastic website, quality products, a brand image, and social media presence, what really works is word-of-mouth- having people pick and promote the […]

Social Media Marketing 101: Important information, platforms, and all you need to know

Possibly everyone into marketing right now knows this- social media is where the world is at. But just how much has social media taken over life as we know it? According to Datareportal’s Global Overview Digital Report, a whopping 4.20 billion individuals worldwide are using social media in 2021, demonstrating a 13% increase from 2020. […]

Google Ads: How It Works and How to Get the Most Out of It

Whoever has a business obviously wants to see it succeed and attract a large, loyal customer base. But, how, is often the question. One may argue that in today’s world of the internet and digital media, it has gotten increasingly easy to propagate a business, establish identity and recognition among consumers, and get good traffic. […]

Understanding SEO From Scratch

There are millions of websites on the internet. Every business owner has a website nowadays but what is the point if your website remains under the radar and doesn’t reach your clients? SEO basically stands for Search Engine Optimization and is the process of employing strategies that will help your website to enhance its visibility. […]

A Beginner’s Guide to Online Marketing: Breaking Down the Basics

Marketing is basically a process in which a business or organisation attracts the attention of potential clients and customers. Every company, business or organisation offers products and services. Through marketing strategies, these companies and organisations spread information about the products and services they offer to potential customers and clients. Marketing comprises researching how useful the […]